When you know where your audience is
IP targeting works best when your audience is tied to a place or a network: an office, a campus, a city or a venue.
B2B account targeting
Put your message in front of the companies you sell to by targeting their office networks, without relying on third-party cookies.
Example: Target the head-office ranges of 40 enterprise accounts in Mumbai and Pune.
Local & regional businesses
Spend only where you can deliver. Target the cities and states you serve and exclude the rest.
Example: A clinic chain runs city-specific offers in Bengaluru, Chennai and Hyderabad.
Education
Reach students and staff on campus networks during admissions season or ahead of events.
Example: Promote a scholarship programme to university networks across Maharashtra.
Events & venues
Reach attendees on venue and hotel networks, or the city around an event, on the dates that matter.
Example: Run a three-day campaign around an exhibition centre during a trade show.
Targeting networks, not people
IP targeting works at the level of networks and locations. It doesn't need to know who someone is.
- Targeting works on locations and network ranges. Individual visitors are never identified or listed.
- No browsing history, cookies or ISP subscriber data are used to target.
- Only public ranges you're authorised to target; private and reserved ranges are rejected automatically.
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